Gym Member Rights – Equal Access to Workout Knowledge

Gym Member Rights

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As a gym member advocate and consumer champion, I posted these consumer tips (from the Federal Trade Commission website) to help you save money and avoid contract and price traps before signing any documents! My goal in creating is to provide equal access to valuable workout knowledge! About Me

Joining a Gym 

Check Out the Facilities

Plan a visit at a time you would normally be using the gym to see how crowded it is, whether the facilities are clean and well-maintained, and whether the equipment is in good shape. Ask about the:

  • Number of members. Many gyms set no membership limits. It might not be crowded when you visit, but be packed during peak hours or after a membership drive.
  • Hours of operation. Do they suit your schedule? Some fitness centers restrict men’s use to certain days and women’s to others. Some may limit lower-cost memberships to certain hours.
  • Instructors and trainers. Some places hire trainers and instructors who have special qualifications. If you’re looking for professionals to help you, ask about their qualifications and how long they’ve been on the staff.
  • Classes. Will you need to pay extra for certain activities, or are they included in your membership fees?

Know What You’re Agreeing To

Some gyms will ask you to join — and pay — the first time you visit and will offer incentives like special rates to get you to sign on the spot. It’s best to wait a few days before deciding. Take the contract home and read it carefully. Before you sign, find out:

Is everything the salesperson promised written in the contract?

If a problem comes up after you join, the contract is what counts. If something isn’t written in the contract, it’s going to be difficult to prove your case.

Is there a “cooling-off” or trial period?

Some gyms give customers several days to reconsider after they’ve signed a contract. Others might let you join for a trial period. Even if it costs a little more each month, if you’re not enjoying the membership or using it as much as you planned, you will have saved yourself years of payments.

Can you cancel your membership or get a refund?

What happens if you need to cancel your membership because of a move or an injury, or if you find you just aren’t using it? Will they refund your money? Knowing the gym’s cancellation policies is especially important if you choose a long-term membership.

What happens if the gym goes out of business? You can check with your state Attorney General to see what your rights are according to your state’s laws.

Is the price right?

Break down the cost to weekly and even daily figures to get a better idea of what you will pay to use the facility. Include possible finance charges if you pay by credit. Can you afford it?

If you signed up for a special introductory rate, make sure you know the terms of your contract once the discounted rate ends.

Find Out What Other People Think

Search for reviews online

Do a search online to see what other people are saying about the location you’re interested in. You might search the name of the gym with words like “reviews” or “complaints.” Are people having the same kinds of issues with their contracts or the facilities?

Check for complaints and find out your rights

Contact your state Attorney General or local consumer protection office to find out whether state laws regulate health club memberships, and whether the office has gotten any complaints about the business.

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My affordable solution…

Visit my brand new website below for customized workout programs! Why pay a personal trainer $3,000 for a workout program when you can get the same program for 1/30th the price? More details by clicking the button below!


Why personal training is expensive – Conflict of interest!

As a personal trainer I take you behind-the-scenes to explain why personal training is expensive to save you $1,000’s.

New Years GYM cartoon
Every year gyms profit by selling pre-packaged knowledge in the form of high-cost personal training sessions. You pay twice: Once for access to workout equipment (monthly membership fees) and A SECOND TIME to learn how to use it (hourly personal training sessions).

During my 15 years as a personal trainer, I noted 3 reasons less than 2% of gym members hire personal trainers.

*Disclaimer: Not all gyms or health clubs operate under the aggressive sales structures you will read about below. This article is for general awareness and advice.*

My video below explains how expensive personal training (fees/prices) prevents you from losing weight!

Why Personal Training is Expensive – Reason 1: 100% Commission pay structure

Many high-end health club personal trainers have NO base salary and work on 100% commission. This pay structure creates a gym culture of high-pressure personal training sales and lackluster customer service.

This is NOT a fault of the trainer; this is a fault of the for-profit fitness industry structure.

You the consumer end up paying 300% inflated prices to cover management bonuses and commission tips!

This is called conflict of interest: Your personal trainer has to sell as many products and services to maximize his or her paycheck. How does that help you improve your health?

You the gym member are stuck with 2 options:

1. Pay personal training fees to learn how to exercise.

2. Skip the personal trainer and figure out how to exercise on your own.

Why Personal Training is Expensive – Reason 2: Monthly sales goals & Financial incentives to SELL More:

At one for-profit health club I worked in (aka LifeDime Fitness), management incentivized personal trainers to sell more products/services to earn higher commissions: 

Gyms profit by selling you pre-packaged information. Buyer beware when facing a high-pressure sales pitch. You do NOT need training sessions, you need a workout program.
Gyms profit by selling you pre-packaged information. Buyer beware when facing a high-pressure sales pitch. You do NOT need training sessions, you need a workout program.

The more personal training sessions a personal trainer sells you, the higher their commission percentage…

This means personal trainers need to sell you MORE sessions to get a bigger paycheck! BUYER BEWARE!  

This is where the personal training package sales pressure comes into play… Everything is based off how well personal trainers can sell. (You end up with a bunch of skilled personal trainers turned corporate sales zombies by the $sales$ culture.)


For-Profit Health Club/Gym Logic

The higher the “status” the higher the paycheck commission percentage.

For example:

  • Status 1 = Sell less than $3,900/month, trainer pockets 51% of sales
  • Status 2 = Sell $3,900+/month, trainer pockets 53% of sales
  • Status 3 = Sell $5,900+/month, trainer pockets 55% of sales
  • Status 4 = Sell $7,900+/month, trainer pockets 57% of sales
  • Status 5= Sell $9,900+/month, trainer pockets 59% of sales


It appears gym management has their own interest in mind when they encourage personal trainers sell you 20-30 expensive personal training sessions….

When you exercise in a gym you do not need most of what personal trainers are selling. You need a workout program and easy to follow workout photos which I proudly offer for free!



Why Personal Training is Expensive – Reason 3: Hidden Prices

Maybe you notice few, if any, commercial gyms post the price of personal training.

There is a reason for this, they intentionally hide the price to make you approach a staff member for a “price quote”. This is where the fun begins…

Gyms intentionally hide the total personal training “package” price which normally amounts to $2,000-$3,500! Why? Because they coach their personal trainers to use emotion and “pain points” to lure you into purchase expensive personal training sessions. Poor personal training persuasive sales techniques will be deployed, including the following statements:

  • “It will take you 6 months to reach your weight loss goal but only 2 months with a trainer!”
  • “You could hurt yourself using the equipment if you do not have a personal trainer to guide you.”
  • “You have consistently failed to reach your goal for the past 15 years. I think you need a coach to guide you along and hold you accountable.”


Some of these techniques may be necessary for the habitually unmotivated and special populations. However, the 98% of people who do not have money to hire a personal trainer need something different. Read below to see what you need from your gym staff!

Gym Member Beware! You need a workout program, not a personal training package.

My exclusive workout suggestions below help you exercise safely in any gym or fitness facility:

 You need a CLEAR plan to follow

– How many days a week can you devote to exercise? – Check your scheudule and make a plan! 

– You need to know what exercise type is best for your body and goals.

– Do you know how many of these workouts should be cardio, strength, flexibility?

– It helps to know of which pieces of equipment will work good for your goals and/or body type!

Not sure what to do? START HERE!




Disclaimer: Personal training is so expensive for many reasons: Personal training can be so expensive because the area you live has a high cost of living. Personal training is so expensive in some areas because there are fewer gyms. Personal training can be expensive because corporate greed and culture are reflected in high prices. Now that you know why personal training is so expensive you understand you can use your gym without a personal trainer!

5 excuses for not working out and how to beat them!

Stop-Making-ExcusesHere at the top 5 excuses I ran across in my 13 year as a fitness expert and personal trainer. Read them to be sure how you can beat the excuse game and take charge of your health!

Excuse #1.    “I’m too busy.”

  –    You are right, your attitude of “being busy” means results are not important. You can stay “busy” forever.  OR…. Make a plan and change priorities! It is up to you to be “busy” not going to the gym or going. Either way you are making a conscious decision…

Excuse #2.   “I don’t have time.”

  –   We all have 168 hours in a week, not sure where yours go?   SO…. I am sure you can find 1 hour out of 168 that you can dedicate to exercise.

Excuse #3.   “I know what to do, I’m just not doing it.” 

–  Then start doing it, or hire a trainer to hold you accountable.   ….THIS excuse comes from somebody who needs accountability motivation or a partner! (or somebody who does NOT know what to do but is embarassed to admit it)

Excuse #4.     “Exercise is too expensive.”

–      Pushups, situps, and squats are free. When price is the issue, there are plenty of alternatives to a gym and personal training. Remember that free thing called play when you were a kid? It burned calories and gave you time with friends! Also, whatever happened to taking a 20 minute walk?

Excuse #5.   “I don’t know what to do.”

This website helps you overcome the knowledge barrier! Look at all of the people in the gym: They had to learn how to workout just like you. We all learn how to walk as babies by falling and trying again! Exercise is the same thing! Once you learn you will get results, burn fat, and never look back! I use 13 years of professional instruction experience to teach you how to use your body and your gym!

At $50/month, a gym membership only costs only 7 cents per hour, USE IT!

Money is NOT the issue. Figure out what is stopping you and tackle that excuse! Try my new workout videos below to blast past the laziness excuses!.

STARTER WORKOUTS!3 easy video workouts to maximize calorie burning, muscle building, and metabolism boosting


Self-awareness and personal power.

  • Would you like to be self-aware?priceless
  • Would you like to be “in control” of yourself?
  • Would you like to be more powerful?

Reading, Priceless – The Myth of Fair Value by William Poundstone, gave me some thoughts about how self-awareness is the basis of many things, especially working out!

On page 283 of his book, Poundstone states the following:

“When people are made to be self-aware, they are likelier to stop and think about what they are doing. That in turn can lead to ‘more desirable ways of behaving.'”

Apply this quote to your health:

  • Do you realize there are 168 hours in the week and you choose to either make time for the gym or make excuses not to go?
  • Do you realize (a majority of) the people who go to the gym are in better shape than those who do not?
  • Do you understand you make choices every day that can make or break your health?
  • Do you see that you are in control of your choices?
  • Do you realize your choices have the power to alter your behavior? (Even choosing to be positive versus negative)

 Choose to be self-aware. Choose to improve yourself. Self-awareness is very powerful!

You are in charge! This is your life! You are aware of what you can do with your body…now do it! Make time for exercise, self-reflect and understand you are in charge of your choices, and ultimately, your own behavior!


Beginner workout guide: CDC guidelines for exercise beginners!

The CDC has a few tips for those starting a workout program or exercise routine. These are listed below.

Still need more guidance? Visit my new website for a customized workout program specific to your body and goals!

What Is Physical Activity?

“Physical activity is any body movement that works your muscles and requires more energy than resting. Walking, running, dancing, swimming, yoga, and gardening are a few examples of physical activity. According to the Department of Health and Human Services’“2008 Physical Activity Guidelines for Americans,”external link icon physical activity generally refers to movement that enhances health. Exercise is a type of physical activity that’s planned and structured. Lifting weights, taking an aerobics class, and playing on a sports team are examples of exercise. Physical activity is good for many parts of your body.” – Source,

Physical Activity Guidelines


If you are a healthy pregnant or postpartum woman, physical activity is good for your overall health. See our section on Healthy Pregnant or Postpartum Women.*The 2008 Physical Activity Guidelines for Americans do not include guidelines for children younger than 6 years old.

Survey: Intelligent Personal Training System

We are nearing 1,000,000 visitors so I am celebrating with the release of my survey results in the video! Thank you again for visiting and contributing to an affordable exercise education solution! The Future of Fitness is near…

By completing this 30 second survey you are helping change the world of fitness for ever! You are helping to reduce the cost of exercise education to make workout programs affordable to EVERY-Body on this Earth! Thank you!

Your results helped me design Thank you again for your contribution!

3 Suprising reasons to not buy Fitness Magazines

Do you buy Fitness Magazines? Here are 3 Reasons why you should not!

Fitness-Magazine-November-2008You probably purchase (or subscribe) to one or multiple fitness magazines in effort to change your behaviors and become healthy.

Below, I am going to show you 3 important reasons you should NOT buy fitness magazines.

Reason 1: Old wine in a new bottle.

Magazines are selling pre-packaged advice over and over again with minimal changes to the content. Rarely does anything

“Earth-shattering” get published in any given month. Take a look at your magazines. They tell you the same things every month:

  • Move more.
  • Eat less.
  • Change your behaviors.
  • Stop being lazy.
  • Make time for exercise.

Now the magazine publishers might not be as blunt as I am above, so they use try some fancy wording as you will read in Reason #2.


Reason 2: Selling the sizzle and not the steak.

Magazine companies are very good at designing covers that draw you into purchasing them. (A behavior change in

Drop 10 pounds! WOW! You do not have to pay $5.00 to learn how to do that. Moving is free...
Drop 10 pounds! WOW! You do not have to pay $5.00 to learn how to do that. Moving is free…


The following are verbaitim “bait” lines commonly used by devious magazine marketers:

  • Longer leaner legs!
  • More Energy, Less Stress!
  • Slim Down for Good!
  • Sleek Abs and Arms!
  • DROP TWO SIZES in just 4 Weeks!
  • The All-Natural Tummy Tuck!

So what do all of these sleek sayings have in common? They appeal to your IDEAL image of yourself. Who wouldn’t want nicer legs, arms, abs, etc.? Who couldn’t stand to lose a few pounds?

Sorry to burst your bubble, but these magazines are being marketed to EVERY SINGLE PERSON who looks at them, not just you. You are not special to them, you are a pay check. These are very generic goals selling the “sizzle not the steak”. They are selling the benefits (results) not the actual product (exercise). They are literally selling you the dream!


Reason 3: The Big Catch – Magazines vs. YOUR behavior *Disclaimer*

If you are like other people, you may already have a stack of (half read) magazines at your house.

By the time you finish work and make it home through traffic, you probably ignore those magazines!

Many magazines offer great advice, but you have to actually USE the advice to have any progress. Most of these fitness magazines are full of professional advice and wonderful photographs and workouts and diets to help you succeed. However, the best “Burn 300 calories in 20 minutes!” article does you ZERO good when you, like many other magazine readers, read the article and do nothing.

How many times do you need to read about the “best workout ever” before you actually change your behavior?


Here are some benefits of not buying fitness magazines:

  • Cancel subscriptions – Less clutter.
  • Save Money.
  • More time to go to the gym and exercise vs reading about it.
  • BEHAVIOR CHANGE comes from within, not from a magazine….

These magazines offer a great starting point, but they do not sell motivation, that must come from YOU.

You can motivate yourself.

You can exercise! You can get all of the “cover goals” like lean legs, firm buttocks, sexy arms, etc. All you have to do is move….

Get started with my workout here!


Lifetime Fitness Personal Trainer Rates


moneyThis article empowers you save $1000’s by understanding Lifetime Fitness sales pitches, pricing, and fees. Empower yourself and be self-sufficient and independent while avoiding lifetime fitness personal training sales pitches! Remember, you are a paying member and deserve customer service, not pressure to spend MORE money!

Visit my new website to get your workout program for 1/30th the price!  

Lifetime Fitness Personal Trainer/Personal Training rates are as follows:
  • Level 1: $69/hour
  • Level 2: $79/hour
  • Level 3: $89/hour
  • Level 4: $99/hour
  • Level 5: $109/hour – Managers may charge $119/hour

These rates are based on questionable criteria including; how many personal training sessions the personal trainer sold during the previous 3 months (aka how much money they made the company), how many sessions a personal trainer sells on average, how many clients a personal trainer sells to other trainers, how many times a trainer raises their rates to make more money on a single sale/fitness assessment, and how many months in a row a trainer hits their personal training sales goal, and every now and then education.

exercise_money_tstockBe careful when hiring a personal trainer. Personal trainer rates are expensive in corporate fitness worlds because they build in 100% commission fees. You pay double the costs for typical personal training rates to help Lifetime Fitness afford flat screen televisions, granite countertops, and gloss polish for their workout studios.

Lifetime fitness personal trainer fees and lifetime fitness personal trainer rates and lifetime fitness personal trainer costs are confusing because they do not want you to know anything up front. Remember: A clueless customer is worth more money (personal training sales) versus an informed and confident independent gym member!

You will never find a chart showing you the lifetime fitness personal training rates/fees because the company utilizes high-pressure sales tactics, similar to car sales. (yuck!) The company encourages personal trainers schedule members for fitness assessments where the sales games begin in the following styles; 12, 24, or 36 sessions. Get ready for a shocker!


The sales assessment

Lifetime Fitness personal trainers typically sell personal training (with above fees and training rates) in groups of 12, 24, or 36 sessions. (see examples below)

36 sessions = 3 sessions a week for 3 months

24 sessions = 2 sessions a week for 3 months

12 sessions = 1 sessionsa week for 3 months

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The personal trainer attempts to SELL you on the biggest package aka 36 personal training sessions. For the 97% of Lifetime Fitness members unable to afford the corporate personal training rates, the personal trainer will attempt to “negotiate down” the rate of the training package.

For example:

Sales step 1: Trainer suggests 36 sessions at $69/hour rate(fee). This totals $2484. This does not include the $370 for heart rate monitor, metabolic testing kit, and metabolic tests. Grand total of $2850 + tax. *99% of people object to this used car price and ask for other options.


Sales step 2: Trainer “backs down” to 24 sessions at $69/hour rate(fee). This costs $1656. This does not include the $370 for heart rate monitor, metabolic testing kit, and metabolic tests. Grand total of $2000 + tax  *98.5% of people are unable to afford this package equivalent to a week long all expenses paid cruise to Tahiti.


Sales step 3: Trainer “reluctantly offers” for you to purchase 12 sessions at $69/hour rate (fee) at the total cost of $828. This does not include the $370 for heart rate monitor, metabolic testing kit, and metabolic tests. Grand total of $1200 + tax. *98% of people skip this offer equivalent to many people’s monthly mortgages.


Sales step 4: Trainer suggest you start with cardio testing and a heart rate monitor at total cost of $370 + tax MINIMUM. Cardio testing costs $180 for 2 tests to learn your optimal heart rate zone and resting metabolic rate. This test requires a $40 testing kit/mask. This also does not include your $150 – $300 heart rate monitor. 2-3% of Lifetime fitness members fall for this fancy science and sign up for metabolic testing and purchase 1980’s looking over-priced LCD watches. (The treadmills show you how to find your optimal heart rate training zone and conveniently offer heart rate handles that show your heart rate when needed)

Lucky for you, 97% of people in this particular gym skip the expensive personal training costs and workout on their own. There are plenty of non-personal training exercises you can do such as; group fitness, workout with a friend, ask another gym member how/why they do the moves they do. Ask people for help; most people are friendly and would love to help you out.

Need a customized workout program to use your gym with ease? Visit my new website to get a convenient and affordable workout plan to exercise on your own with confidence!


Good luck with your workouts and understand you CAN exercise on your own. You have used YOUR OWN UNIQUE body your entire life, now it is time to improve it! Start with my EASY Beginner Workout Video and use your gym with confidence!


Personal Training Sales Pressure – What to expect

Warning: Personal Training “Free” Fitness Assessment as HIGH-PRESSURE-SALES pitches.

Gym member storyThe following story is an honest reflection of how a new gym member was tortured treated during and after a sales presentation.

Source:     Member penngarcia


So I was tricked into signing up for a 12 month contract with LA Fitness for personal training. One really good salesman talks to you about changing your life and all the things he’s going to do for you- he even does a practice session with you to show you how great it’s going to be. Once you sign on the dotted line, he passes you off to other trainers who don’t know you and don’t care about you. (Bait and switch)

Oh, and the ONLY reason I signed up for the 12 month contract was because they expressly told me that, if I wasn’t happy, I could cancel after 6 months with no penalties. Of course now that I’m at 6 months and am completely unhappy with the “personal” training, this suddenly isn’t true? I even called the corporate “customer service” and she just kept giving me the same line. The only option is for me to do a “buyout” for 50% of the remaining contract which is over $500! I don’t have $500 lying around…


Member response: snikkins

For what it’s worth, a personal trainer at my gym tried to pressure me into purchasing personal training sessions too.

I go to Blast! Fitness, which is advertised as $10/month (it’s really around $15-20 when you add in the multiple gym fee, the yearly fee, and the sign up fee) for the basic membership.

I was by myself and a female personal trainer came around asking if I’d like some pointers. So, I said yes. With my membership came a free personal training session, which I cashed in about a week later.

trainer-personal-yelling-megaphoneIt was a good thing I already knew that they were a little bit sketchy from my sign up experience and that I had some knowledge about fitness from MFP before I went to this session because from the start to the finish, the trainer was trying to pry on insecurities. If I hadn’t gone in knowing that this was likely where it was going to end (thanks class on persuasion and manipulation in college!), I could easily see feeling forced into signing up, which, yes, still would have been my fault, but psychological factors do play a role in decisions and psychology is a strange thing.

I’ve seen a lot of people, women especially, put into the same situation and I wouldn’t be surprised to find out that many of them sign up without knowing how they’re going to pay for it. The session started with her “measuring” my BF% and then telling me how dangerous it was. Next was the actual training session; I was sore from that 20 minutes for an embarrassing amount of time. It was clear that the end was supposed to be me signing up.

I started by looking through all of the things I couldn’t afford and politely saying just that. However, this wasn’t an acceptable answer. Next, I was offered a payment plan, which I politely declined. At this point, it was clear that the trainer was becoming agitated. I said I might consider it closer to September, which was when I would have a job (this was June and I’m an adjunct) but right now it was out of the question. I went through all of the motions, like saying I’d have to talk to my husband about it. Yet, this wasn’t enough, either. At this point, she schedules an appointment for me with her supervisor a couple of days later to see if he can “make me a deal.” I told him the same thing I had told her. He told me that their DM was in the gym today so there wasn’t anything he could do for me. I said that I understood and that was fine. He gave it one last half-hearted attempted before handing me a Post-It note with the options available to me.

I thanked him for his time and went to do my workout. On my way out of his office-cubicle, the original trainer woman saw me and told me, “Well, when you want to get serious about your weight loss, come see me.” I gave her a very non-committal, “Will do,” while trying to keep my snarky comments down (at this point, I had already lost 30lbs) and was on my way. It was a seriously high-pressure situation, using a lot of the same things other salesmen do to close a sale, because that’s what they are. It’s hard to take that away from an online post, so I suppose you’ll just have to take my word for it.

Avoid this sales game by having a plan BEFORE you walk into your gym! Get your convenient and affordable workout plan at my new website

FitnessPatterns makes front page of reddit! Live Q/A

I volunteered 7 hours of my fitness services during a live Q/A session HERE (My username “HeartAtak”) to help thousands of people find the motivation to start their New Years Resolutions with helpful workout knowledge! Read my responses below to see the truth about for-profit gyms & exercise.

Some of my responses should answer your questions and may actually be similar scenarios you experienced! Enjoy! (If you still have a question ask me!)


Comment: I’m not sure I can really put my faith in you. I respect your credentials and experience but I’m just not sure here.

You said that pretty much all supplements are “unnatural” and useless, when there are completely natural supplements such as creatine, glutamine, fish oil, etc. which have scientifically proven beneficial effects. There is no substitute for hard work, good diet, and rest, and only a fool believes that a tablespoon of creatine and some curls a day will get you jacked, but plenty of supplements are not bullshit. I suggest you do some research, there’s great stuff out there!

Also, most serious weightlifters will recognize Planet Fitness as an intensely for-profit gym that hooks those “New Year’s resolution” folks but provides them no incentives to stay. Their business model is not based around improving their clients’ physical fitness, seeing as how it’s almost nothing but cardio and weight machines, the latter of which often force you into unnatural movements that can get you injured and also are not as effective as free weights. Plus, they kick you out for grunting.

My Answer: Thank you for your comments.

I do not recall stating, “All supplements are “unnatural” and useless”.

I simply do not think highly of supplements and prefer people go the natural route.  People seeking supplement advice SHOULD SEE A REGISTERED DIETICIAN not A PERSONAL TRAINER.

I agree some supplements do wonders for people hitting plateaus and rough patches. However, I do not suggest beginners load up on them based upon the SIZZLE of (most of) the MARKETING B.S.  My PERSONAL take as a trainer, which is MY take not everybody’s, is to NOT push supplements. I respect if you use them, get results, or know people that use them. Again, I defer to the R.D. :)

I am not here to push Planet Fitness. I am just a member. I am sharing my experience. Everybody has their take on what works and what doesn’t.

Honestly, people could save the money and workout at home. However, most people at home will turn on the tv and eat. There is no one size fits all solution. It is a tough situation. But I agree that any gym giving away tootsie rolls, pizza, and bagels is NOT helping the situation :)

Thank you for your remarks!

Questioner Response: Thanks for replying even though I didn’t have a question. You’re a cool dude.

I totally agree, because I don’t like to see beginners loading up on mass gainer stacks and preworkouts they don’t need, or even experienced people buying stuff just because it has a cool name and a jacked guy on the label. It’s just the use of the word “unnatural” that bothers me, because supplementing with creatine or fish oil is no different than taking a protein shake – it’s just a more efficient way of getting raw materials without eating ungodly amounts of food. It’s not like you’re pinning 800mg of test every day 😛 I’d consider that unnatural

~ ~ ~

Question: What percentage of people actually use their gym membership?

My Answer: AWESOME question! I wish I knew the exact answer. That will be different per club. I can tell you from my experience at a large gym we had a small regular AM crowd and decent sized regular PM crowd. I would guess anywhere between 5-25% varies per club. Big range but some clubs are huge and informal, others small, intimate, very caring.

Honestly, I think what happens is 2 part; 1. confusion – people think they will join a gym and be shown exactly what to do…. yeah right, that rarely happens. 2. optimism bias – behavior change does not happen overnight. Think about babies; how many times do they fall before they can finally walk on their own. Parents and family ENCOURAGE them to succeed and they learn to do it! Same goes for gyms… you need to surround yourself with people who support you to be successful.

From my communications studies; people need 2 things to adhere to a new behavior or message: 1. motivation – people lose this over time (New Years resolutions crowd)  2. ability – We all have the ability to exercise but see #1. We lose motivation for many reasons.

Join a gym for free health care…. your workouts are free health care..

Sorry I do not have statistics but I do know the human behavior patterns are very predictable. We are a lazy creature :-O (not the best quality pic, but look at the behavior pattern) This is why I named my website FitnessPatterns!

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Question: Do personal trainers lie to get clients?

My Answer:  I do not believe personal trainers lie to get clients. At least not the good ones anyhow. 

Buy sessions NOW! This is the environment at commercial gyms....
Buy sessions NOW! This is the environment at commercial gyms….

Personal trainers in big corporate gyms typically work on 100% commission and have to sell X amount of sessions per month to make sales goals etc. Sometimes these trainer will “TTWTWTH – Tell Them What They Want To Hear” to sell a few extra sessions.

Example: “Without a trainer you might hurt yourself. It could take you 6 months to reach your 30 pound weight loss goal. BUT! If you work with a trainer you will not get hurt and might reach your goal in 3 months!

Again, trainers are VERY GOOD but sometimes the corporate structure causes them to be very pushy, much like “the stereotypical car salesman”. (no offense to car salesmen)

Audience Response: I don’t even talk to the trainers in my gym any more. It’s a bit of a shame ‘cos I’m a friendly guy but I just get the impression that I’m wasting their time. The only reason they seem to talk to me is to sell me personal training that I will never buy (one session cost more than a months membership) and a few have got pretty butt hurt when I’ve turned them down after them chatting me up and all.

My Response: Excellent points. One commercial gym I worked for set the same “atmosphere”. Maybe how people feel when they walk onto a car lot. I keep using this analogy bc I feel people can relate.

You do not want to be SOLD. I understand you on this one. This is why I LEFT the corporate fitness industry to do my own thing! The sales ruin the environment for good regular members such as yourself :)

Just remember you can be friendly but let them know you are HAPPY with your body and routine!

Audience Response: This is the exact reason I quit my job as a personal trainer.

Audience Response: Same here.  I switched to the group exercise scene.  Spin Instructor.  I was able to help people change their lives and not be pressured to rack up numbers.

~ ~ ~

Question: How effective are personal trainers?  

Do you think people use trainers for motivation,  maximum results,  or a combination?   If I were to get a personal trainer how can I best go about reaching my goals and what can I do to ensure we’re a good fit for each other? Thank you for the Ask me anything Q/A session!

My Answer: Thank you for the wonderful questions.  I believe personal trainers are VERY effective (when affordable). At a previous gym where I worked, less than 3% of the membership base could afford hiring a trainer. Translation: Personal training is effective only for those who can afford the service (not many people)  :(

I think people use trainers for hundreds of reasons. Everybody has their own reason for hiring a trainer. Motivation, accountability, attractiveness, workout partner, gossip partner, need the extra PUSH, boredom, etc.  Many people it because the results are pretty much 100% as long as your honestly follow the tips.

If you were to hire a trainer; tell the trainer what you want SPECIFICALLY. Example: I want to lose 20 pounds, fit into my size 6 jeans, and run a 5k in 18 minutes…. be specific. (Not your goals, just using examples). Be sure the trainer UNDERSTANDS and repeats your goals. Also, the NUMBER 1 rule is you have to like him/her. If you do not like the personality do not hire them. Kinda like a date…. do not force a second, third, and…. 20th date if you buy a package….

Basically, you like the trainer, you are good to go. IF there is awkwardness, then…. maybe look for another person. You are NOT stuck with whoever performs your fitness evaluation. You are the customer, you are always right! Good luck with your workout goals!

Question: I’m a 30 year old woman, 5′ tall, and 400lbs. Where the hell do I start?

My Answer: Thank you for the question :) Also, going to the gym is awesome! Do not let anybody tell you otherwise!

Start with a plan. You need to have goals. Write down your biggest grandest goals. Then divide them by 10.

Hypothetically, your goal is to lose 50 pounds! That sounds like a crazy never going to happen goal for most people. Well, divide it by 10 and now you have 10 – 5 pounds steps! Lose 5 pounds, not too hard, repeat! :)

At 5′ tall and 400 pounds you want a medical clearance from your doctor before starting a workout (as does any person really). Be sure your doctor tells you what you can/can’t do and take this to a trainer. For that kind of person, I would suggest hiring a trainer and dietician for maximum support and motivation :)

The most important thing for you will be BEHAVIOR CHANGE. All the little changes will add up to weight loss and healthier happier lifestyle in the long run! You can do it!

“Scarce Information” is actually very common!

Workout routines are often sold as “scare information” when they are often times generic advice pre-packed and advertised to the masses.

In his book Influence – The Psychology of Persuasion, Author Robert Cialdini stated the following regarding scarcity:

“According to the scarcity principle, we find a piece of information more persuasive if we think we can’t get it elsewhere.”

Personal trainers make a living convincing you that their workout routine is scarce information that “only you” can have customized to your body and goals. I hate to break it to you but they tell everybody the same thing. They want you to believe you must purchase sessions from them to access this vital info. They will attempt to convince you that you are unable to succeed on your own. They want you to feel only THEY have the key to your success.

These sad persuasive attempts, all efforts to sell sessions, are all blatant lies.

Think of the P90x workout routine, any Jane Fonda workout routine, or even Richard Simmons workout videos! They are all a pre-packed grouping of exercises that you must simply DO to succeed.

None of these workout programs are “personalized” to the millions of people who purchased them.

  • They sell RESULTS.
  • They sell MOVEMENT.
  • They sell BEHAVIOR CHANGE.

Why do people buy them? Maybe they think a new workout video will bring them success?

The funny thing is, ALL WOROUT VIDEOS will bring your success. EVERY WORKOUT ROUTINE will provide results. You have to WORKOUT to get results!

It is really pretty simple.

People work pretty hard avoiding the truth. The truth is, you have to exercise to get results…. 

Now you can get in shape with a workout program designed specifically for YOUR body and goals.

Visit my new website to get your customized workout plan!

Should you hire a personal trainer? A question of price…

Personal Training Persuasion

Why hire a personal trainer for $2,000-3,000 when you can have the same workout program and support for less?

Visit my new website for access to revolutionary affordable workout programs!

*Study source:

Exercise order: Perfect Muscle Workout Order from Start To Finish!

This article explains how exercise is more effective when working out from largest to smallest body parts.

A full body workout order from largest muscles groups to smallest is best for every body! Exercise order is very important when planning your workout! Squat An ideal workout order includes: Squats, lunges, or leg press first, followed by chest, pushups, and back next.

Start big, work smaller.

This muscle workout order ensures rapid calorie burn and faster metabolism gains ideal for every body type!   Working out the larger muscle groups first is the most efficient exercise/workout format for the following reasons:

  1. You burn more calories
  2. You speed up/elevate your metabolism
  3. You see faster muscle mass and tone gains
  4. Your body burns more calories in less time!


Knowing which body part to workout first can make or break your workout program or exercise routine. I advocate the “largest to smallest” body part workout order because you will maximize results and minimize time in the gym!    –  Justin Stobbs, Founder

 Did you know you can ORDER your workout just like you would food at your favorite restaurant? Visit my new website to see how!

It is silly to work the smaller body parts first like biceps and triceps (arms) THEN try to perform pullups or pushups next. You will be too tired because you already fatigued your arms. Think of it like this; when you wash your car you do not start with the “detailing” first and then wash the car. You wash the entire car with a very general broad cleaning then work to the finer points like the tires, rims, carpet, etc. Do the same thing with your body! Start big then work small.

So what muscle workout order is best for you?
Learn how to Exercise and Improve your body!
Learn how to Exercise and Improve your body!

Exercise your large body parts using squats, lunges, pullups and pushups FIRST. Next perform your isolation movements for abs, shoulders, biceps and triceps! I tell clients ABS work as great “rest sets” between other sets of legs and arms. Sneak them in between sets! This way your arms rest while working out your abs. No more “forgetting to exercise the stomach”!

Now that you are ready to workout and get fit, try my workout video and exercise how-to photos below!





Essential questions to ask before joining a gym

Are you about to join a gym or health club?Indian woman in gym - CDC text

Do you know what kind of services this gym/health club offers? The information below can save you $1,000’s before you sign a one or two year contract.

Having a checklist of questions to ask can make your “gym shopping experience” as easy as a trip to the grocery store. Remember, it is much easier to shop off of a pre-written list.

Click the text below for the printable MUST HAVE PDF list brought to you by American College on Sports Medicine! This list provides you with essential questions to ask BEFORE you join a gym or health club.


Still need additional guidance? Visit my new website to find a revolutionary exercise education model specific to YOUR body and goals!

PDF Source:

How to CHANGE your life!

How many times have you told yourself the following paradoxical statement?

 “I know what to do, I am just not doing it.”


image source:
image source:

Many people I encountered in gyms over the years said that exact statement over and over! Funny when you think about it, I know what to do….. ok….. so why are you not doing it?

I believe many people do not “do it” (exercise) for one of the following reasons:

  1.  They HONESTLY do not know what to do and are scared to admit it.
  2. They are embarrassed to ask somebody to help.
  3. They cannot afford the professional guidance of a personal trainer or fitness professional.
  4. They are scared of the unknown. (Some people are scared of change)
  5. OTHER

What is your reason? What keeps you from DOING something new or different? What keeps you from reaching your fitness goals? Give me a few reasons you have heard friends or other people say for avoiding the gym or avoiding change.

Why you should spend less time working out your abs…

Why you should spend less time working out your abs

Have you performed hundreds of crunches and situps in efforts to get that perfect 6 pack? Guess what; you are wasting your time. This article explains why…


Abs are a small muscle group. Exercising small muscle groups means burning less calories.

When you go to the gym and spend 15 minutes laying on the floor barely moving at all you are actually hurting your ability to see that perfect 6 pack. Here is why…

  • Abs are hidden under a layer of fat.
  • In order to make the abs more visible or desirable, you need to remove the layer of fat that hides them from the world.
  • You should spend more time moving large muscles groups such as legs, chest, back, and shoulders to maximize your total caloric burn.
  • See muscle workout order for more tips.
  • Burning calories should be your goal to maximize how your abs look.

Think of ab workouts like this; you are offered a job paying $8 and hour and another job paying $25 an hour. The $25 per hour job would be the lunges, squats, deadlifts, and bench presses helping you reach your goals faster. The $10 per hour job is you laying on the floor working 3 times harder performing sit ups to obtain results.

Work where you maximize results. Cardio and large muscle group exercises will burn fat faster giving you the smoother stomach or 6-pack you desire in a shorter amount of time!

Next time you want a nicer stomach think less crunches more large body part movements!

Bargaining skills you should know

This money-saving primer on Anchoring (Economics Principles) teaches you how to tactfully use numbers during negotiations to tip the deal in your favor. This article shows you how to save top dollar on anything you purchase!

Have you ever bought a car?

There is a good chance you experienced anchoring. defines  anchoring as,

“…the common human tendency to rely too heavily, or ‘anchor’, on one trait or piece of information when making decisions.

During normal decision making, individuals anchor, or overly rely, on specific information or a specific value and then adjust to that value to account for other elements of the circumstance.”

Let’s take a look at anchoring in action: a real world car buying example…

When you purchase a car, the price tag or MSRP is an “anchor”.

Imagine you are buying a 2014 Chevy Cruze with a MSRP of $15,995. This price is the anchor.

The high MSRP is a fictitious number used to make you think of a high price and feel good about paying any amount less than the MSRP number. But…

There is a very good chance the dealer paid $13,500 for this car. This is known as the invoice price which few consumers understand or know they can use to their negotiating advantage.

Why does this matter to you? You are sold on the HIGH MSRP of $15,995. The dealer hopes you bite for the higher number (the anchor) and attempt to negotiate down from their high price. You will lose money by doing this.

You need to find the LOWER anchor, or the invoice price, and force the dealer to negotiate up. This method will save youanchor money. You must ignore the MSRP because it means nothing! It is a false anchor made up to maximize profit!

The anchor is a point of reference for both parties in the transaction.  (Realtors do the same thing) The dealer prefers to start high and work lower making them look like the good guy giving you a discount from a fictitious price. You need to work for your interest and start low and make them attempt to negotiate up.

It is simple. Would you rather pay $15,495 or $14,400 for the same car? Anchoring is very powerful.  Never start high and work down. Now you know to start low and work up: Save yourself a lot of money!

Candid Truth – gym sales (and lies)

moneyI came across this article and decided to share it with the FitnessPatterns community. This is an honest assessment of how one personal trainer feels about sales and taking money from clients.
This article will help you understand why you, the customer, feel such pressure to buy sessions after joining your local for-profit gym. It will also prepare you to avoid the “sales-pitch-in-disguise” and reduce your gym stress. Enjoy!

“This post was originally written by Ryan Ferguson and is reproduced with the author’s permission.”


Taking The Sales Out Of Sales

“First things first, I’m not writing this as a sales expert or as someone with more clients than he can handle. I’m writing this as someone who historically struggles socially and who, like many PT’s, always used to feel really uncomfortable – nay, dirty – when it comes to selling PT. I’d call myself a novice in this area (I’ve had a lot of head knowledge in the area for years, but had not started applying it until very recently, so I’m a bit like someone who was an exercise scientist a decade ago but only started doing squats last week), so with regards to what I’m about to write, you can take it or leave it. Okay, so now that I’ve completely UNsold you on paying attention to anything I have to say…

The main reason I’m writing this is because success as a PT does ultimately require you to sell yourself and the benefits of your services to prospects in order to make them clients. Unfortunately, a lot of PT’s have very negative connotations about selling, which makes this feel like dirty business. That is discouraging, and makes a lot of PT’s who have a lot to offer feel like they need to do something wrong (selling, perceived to be a necessary evil) in order to do something right (training, in which they help people).

Feeling Dirty About Sales
It turns out that I’m not alone in feeling bad about sales. I was recently at a PT business short course, and about 80% of the trainers in the room regarded ‘sale’ as a 4-letter word. I’m still not 100% comfortable with selling, but have come a long way in that area over the last few months. This is an area that requires personal growth on my part, and if you’re not comfortable selling your services to help others, then I’d say you’re in need of some personal growth, too.
One of the common attitudes raised by participants in the short course was that the trainer felt bad about selling, because they’re here to help, and taking people’s money isn’t helping. I know that I felt this way for a long time. The irony here is that this isn’t how we walk into most exchanges of our own money — when we’re the ones buying, we’re normally quite comfortable with the idea that what we’re buying is helpful to us, and it is therefore fair to help out the other party, normally by trading their product/service for money so that they can go away and feed their families.

This particular attitude seems to be most prevalent in trainers who love what they do, which I suspect comes partially from the trainer feeling personally rewarded by the act of helping, so getting further rewarded with financial benefits might seem like we’re getting more than we deserve. The irony here is that the more we love training people, the more they tend to get out of it, meaning that the experience and outcome inherently have a higher value, meaning that if we’re good at what we do and love doing it, then there’s a good chance that our services are worth more than we’re already charging.
Alternatively, many PT’s are uncomfortable asking for money to do their job because they don’t believe that what they’re doing has much value. I went through a phase of feeling this way on the merit of “you can learn everything a PT might teach from google, so I’m charging money for something that’s free.” There’s so much wrong with this belief, but it’s easy for PT’s to feel this way because we often have networks going that allow us easy access to good information, and have spent so long willfully reading up on fitness (and seeing how new information stacks up against our prior knowledge) that we’ve forgotten what it feels like to not know where to start and to not have a reliable source of information that’s only an email/phonecall/session away. The grand irony of this belief is that when we don’t place much value in PT, we don’t present much value, and so prospects don’t receive any information or experience that would tell them that we’re offering them something valuable, so we actually end up lowering the value of training.

Cleaning Up Your Sales
The last reason that I’ve found PT’s (again, myself included) feel uncomfortable selling PT is what we think of when we think “sale.” Often we think that selling is sneaky, underhanded, manipulative and all about tricking someone into buying something. We’ve all had someone on the side of the street try and get our attention so that they can rope us into receiving a 20min sales spiel that makes us feel bad if we don’t buy, even though we don’t deem it worth our money — on occasion I’ve given into those sale spiels because the one thing I did deem worth my money was not having to talk to the salesman any longer, and I knew that by saying yes I could finally leave.

All of those negative issues can be a part of sales…but they do not need to be. Selling is primarily a process of communicating value. If you are a good personal trainer, you know why, and you can express that in such a way as to make training with you the obvious best choice for your prospect, then the odds are heavily stacked in favour of them becoming a paying client. You don’t need to tell any lies or half-truths to achieve this. You just need to know what’s in it for them, and communicate that. Do it that way, and you probably won’t feel like you’re “selling,” you’ll just be giving a prospect the information for them to evaluate whether or not they feel that working with you is going to be a valuable experience for them.

Taking it a step further, not only can selling be void of shadiness, if you really are a good trainer, and specifically are a great trainer for this exact prospect, then by not adequately communicating value to them so that they can make the informed decision to sign up, you are enabling them to walk away without their needs being met. That’s a disservice.
Over the last three paragraphs, I’ve walked you through 3 different moral levels of selling. The first is that selling is immoral. The second is that selling is not immoral. The third is that you actually have moral incentive to sell — because without having someone as a client, you can’t help them.

Sales Systems
Those salesmen on the sides of the street that manipulate you into buying something you wouldn’t normally pay for are doing one thing right: they have a system. In my opinion, it’s not a good system to take up, but it’s there. I’ve known one PT who used the same system. He got a lot of clients out of it, but he also got a bad reputation out of it. Shockingly, it turns out people don’t like to continue a relationship or promote someone whose system is to make you feel bad for not buying.
At the same time that I knew him, I was in a gym with arguably the least effective PT sales system I’ve encountered, which went something like this:

  1.  Member signs up.
  2. Membership consultant (read: someone who actually has a good system going to sell memberships) offers them two complimentary sessions with a gym instructor/personal trainer. This is not presented as something that’s used to help them get a PT, it’s just presented as a gym induction. This is where things start going bad.
  3. Member is scheduled for their induction with whichever trainer happens to have a shift at their chosen time. Not much attention is given to what any given trainer specialises in and how each trainer can help specific individuals. If they get a good match, it’s just the luck of the draw.
  4. The member shows up to the first session about 50% of the time.
  5. The trainer goes through goals and a basic workout with the client. The trainer does not introduce the session as what it is: an opportunity to help the client fit into a program with a trainer, group classes and/or on their own. So the sale is never opened.
  6. Book the member in for their second induction session. Again, there’s only about a 50% chance of them showing up.
  7. Another workout without opening.

Yes, that’s a sales system that expects a successful close without ever actually opening. In my opinion, following this type of system correlates with having the negative connotations about sales discussed above. If you’re avoiding the fact that you are a personal trainer and that you’re selling personal training until the last minute, then you aren’t going to be spending the time transparently building value. I won’t prescribe a specific system here, but I will recommend being transparent. It helps you not to feel like you’re trying to trick someone into buying, and it lets them know at each step of the process what they’re in for. I’d encourage you to develop a sales system that is transparent about it’s purpose and that is focused on building value at every stage. What system/s you use will depend on your context — a different system will be needed for gaining clients off the gym floor compared to consultations. If you’re in a gym with 5,000 members, your system/s will be different compared to if you’re in a PT studio or training in a park.”

Ryan Ferguson is an Australian performance training and body transformation specialist. You can read more of his material at

Your Hidden Power

Did you know your ability to QUESTION is a hidden power?

2,400 years ago an ancient philosopher by the name of Socrates inadvertently created the “Socratic Method” helping people persuade one-another and themselves for ages.

Now see how using questions can improve your daily interactions!


Of course this sounds a bit odd at first, until you think about it like this…

Next time you go out to eat, ask the server, “What do you think is the best item on the menu?”

When the server says, “I suggest you have the filet mignon because it is delicious.” You should say, “What is wrong with the fish?” 

Let them backtrack and tell you how good the fish is. Then when they do that, ask them, “Then why didn’t you suggest the fish if it is so tasty?” (This makes for a very fun word/consistency game)

You have the ability and POWER to doubt and question what people tell you. Questioning every day interactions and giving a second thought to subtle social cues will change your life forever.

How are QUESTIONS a hidden power? Asking questions verifies that your interests and needs are being met.

 Questions are very powerful. They makes the other person speak up giving you the answers and knowledge you seek!

Some refer to this as the “Socratic Method” …

named after the classical Greek philosopher Socrates, is a form of inquiry and discussion between individuals, based on asking and answering questions to stimulate critical thinking and to illuminate ideas. It is a dialectical method, often involving a discussion in which the defense of one point of view is questioned; one participant may lead another to contradict himself in some way, thus strengthening the inquirer’s own point. – Wikipedia

4 Health Boosting Tips!

Wellness: Learn how to improve your health!

This page discusses 4 human health factors typically found in corporate wellness programs. Take charge of these 4 factors to make your next visit to the doctor stress-free!
1. Blood pressure
2. Cholesterol
3. Diabetes
4. How to quit smoking.

This page shows you how and why these factors matter to you and what you can do to improve your lifestyle!

Blood Pressure Improvement



Smoking - How to quit

Always keep in mind the numerous health benefits of regular (2-3 times a week) exercise:

  • prevent heart attack and stroke
  • lower blood pressure
  • maintain/reduce weight
  • elevate metabolism
  • improve self-esteem
  • better muscle tone
  • fit into clothes
  • overall improved quality of life
  • boost confidence
  • improve mood
  • lower health care costs

Improve your health with my 12 minute full body workout with proper form techniques/tips!

Optimism – The Best Choice you can make


Did you know you are responsible for the decisions you make?good choice bad choice

I am responsible for the decisions I make, I admit some have been good, some bad, but I take responsibility for all of them! They were my choices.

Here is a decision you can make; be more optimistic about life.

Positivity is addictive. Studies have shown people are attracted to positive, upbeat, energetic, and charismatic people. We can choose to be positive.

When we are feeling down it is easy to “blame” our problems on external factors like work, people, money, bills, sickness, etc.

Understand your decisions are what got you where you are today… and they can take you anywhere in the future!

Start today with my free 12 minute full body workout video!

Cognitive dissonance, the excessive mental stress and discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time has a lot to do with our decisions and reactions to events post-choice.

In the photo, Benjamin Franklin spoke about how we react to our choices and decisions while discussing cognitive dissonance.

Benjamin Franklin quote

When you realize you make the decisions, you can change your life at anytime!

Change your attitude first, then your actions and you are ready for great success! No matter which way you choose, you will choose correctly.

Some of us choose to eat more and move less, then complain about weight gain. Others choose to eat less and move more, and enjoy the weight loss and fun fitness lifestyle!

The decision is yours…

What weight loss FEELS like! 1 gallon?

Scales are boring. However, thinking about weight loss in a new way can motivate you to lose weight for good! scale


Weight loss, as a number, is not a tangible goal. Weight loss as an object in your hand is much more exciting!

  • Have you ever tried to lose weight?
  • Do you know what 10, 20, or 30 pounds feels like?

Think of weight loss in terms of how many gallons you give up!gallon

Why think of weight loss like this? Because most of us have carried groceries at some point in our life.

Carrying a gallon of milk or orange juice can be quite a challenge. An 8 pound gallon is heavy! It feels good to put it on the counter top and go back to your car for the much lighter cereal boxes!

Already lost weight? Try my 12 minute lean muscle building workout!

Now imagine putting the gallon in a bag and adding and wearing that bag on your back all day….

Now you know what 8 pound weight gain feels like!

Now see how good it feels to take that same backpack off! Wow what a relief!  You just lost 8 pounds! Feels good right?

Now are you ready to lose 8+ pounds?

Trying to lose 15 pounds? Carry a gallon in each arm! You are walking around with 16 extra pounds. Set them down. Now you now what losing 15 pounds feels like…

Read my client’s amazing “8 gallon” aka 70 pound weight loss success!

Knowing what weight loss FEELS like (setting down the gallon) can motivate you to lose the weight much more than a number on paper or on a scale! FEEL the weight loss and make it happen!

A quick weight loss to gallon scale for you:
Lose 8 pounds = 1 gallon5 gallons
Lose 16 pounds = 2 gallons
Lose 24 pounds = 3 gallons
Lose 32 pounds = 4 gallons
Lose 40 pounds = 5 gallons
Lose 48 pounds = 6 gallons

Next time you are in the house pouring a glass of orange juice or milk, remember the simple 8 pound/1 gallon weight loss rule. It really is that easy….

See how to beat the 5 most common excuses to avoid exercise

The TRUTH about “Fitness Assessments” aka Sales Pitch in Disguise…


trainer-personal-yelling-megaphoneThis write-up prepares you to obtain your fitness assessment data and avoid the high-pressure sales tactic and costly add-on services found at many for-profit gyms.

Save $1,000’s by knowing WHAT REALLY HAPPENS before you join a (for-profit) gym!

Fitness assessments are a great way to learn more about your body; your strong and weak points. As a personal trainer of 15 years, I am embarrassed to tell you many for-profit gyms take this opportunity to shove high-priced services down your throat. The assessment is nothing more than time for a trainer to sell you his/her 100% commission products. Read more to see how to prepare to avoid this pressure trap!

I wrote this story as if a trainer was giving an assessment to a real client.


There are 2 people in this story and a 3rd “honest voice of reason“:

  1. Jane” – Description: Jane is an adult confused about the exercise process. She is not content with her current physical fitness level or cosmetic appearance (weight, stomach, lack of toned muscles). She has fitness goals and is unsure of where to start or how to begin a workout program. Jane needs guidance.
  2. Personal Trainer – Description: Corporate Personal Trainer (PT). This person works under a company name and must obey by the rules in order to get paid. This individual has a vested interest to sell more personal training sessions and services to the confused client to maximize his/her own paycheck. (This is not a fault of the trainer, this is a fault of the corporate for-profit gym system that most trainers must operate in)
  3. Fitness Patterns (The TRUTH) – Description: Truthful logic applied to any situation in debate. Designed to educate and inform consumers using “honest doubt” and personal on-the-job experience.

The Fitness Assessment


Jane walks into Never Fitness on New Years Day. Jane was prompted to join this gym with a promising  advertisement offering 2 free training sessions and $300 of gym coupons/credits. Jane has never been in a gym in their life. Jane is amazed by the massive size of the elegant gym. She is excited to have her fitness assessment and get her workout program to get started!


The dialogue

Personal Trainer: Welcome to our fully-equipped workout facility!

Jane: Thank you! So what is this workout program I was told about? Also, when I joined I was told I get 2 free training sessions and $300 of gym coupons/credits. Can you tell me about this stuff? I am so confused!

Personal Trainer: Yes! You get 2 free sessions with a trainer and $300 of gym coupons. However, you only get $150 worth of gym coupons today and the other $150 after 6 months. Your 2 free training sessions can be added to your workout program which I will explain.

Jane: (confused) Oh? They told me I get $300 of coupons when I join.

FitnessPatterns: The advertisement might have mentioned $300 of coupons but what does the fine print say? Many times marketers use small print and disclaimers to confuse consumers. It appears to have worked because this client already joined the gym and fell for the bait.

Personal Trainer: Yea they confuse people all the time. But let’s not worry about your coupons right now because I am excited to show you your workout program!

Jane: Oh… ok I guess? Yea I am in the gym to get in shape so lets talk about my fitness!

FitnessPatterns: This is a misdirection technique. The PT ignored Jane’s objection about the coupons and moved to another subject. The goal of the PT is to control the conversation to push their sales agenda which you will see below.

Personal Trainer: Now let’s discuss your workout program! So you mentioned your fitness goals are; 1. lose 20 pounds, 2. better overall fitness, and 3. try to fit in size 6 jeans… a few sizes smaller than your current size. Is this correct?

Jane: (very emotional) Yes! I am so excited about this gym and getting in shape! So what is my program? How can you help me?

Personal Trainer: Your workout program consists of personal training sessions, cardio testing for your weekly cardio, and nutrition consultations with our staff dietician.

FitnessPatterns: Do you think these programs are the same for everybody? Most people walking through the doors will encounter the exact same cookie-cutter sales jargon. Again, read more to see how it plays out.

Jane: This sounds great! So what do I do? I have never worked out before and need to know where to start!

Personal Trainer: Well, we need to set up your schedule. How many days a week can you exercise? How many days a week can you dedicate to your fitness goals?

Jane: Um…. I think I can get in here 3 days a week. Maybe Monday, Wendesday, and Friday? Are you going to tell me what to do or something? Oh yea, what about my 2 free training sessions? Can we do those this week to get started?

Personal Trainer: Perfect! 3 days a week is exactly what you need for your program. When you work with a personal trainer here we show you exactly what to do when you come in Monday, Wednesday, and Friday! Well we do not want to use your 2 free training sessions until we establish your FULL workout program. A 3 month plan!

FitnessPatterns: The PT is very good at ignoring Jane’s questions and wants. The PT rephrases Jane’s questions to fit their pre-set sales pitch. This same generic sales pitch is used on 95% of the members. Why you ask? Because the CDC and ACSM National Standards suggest adults each perform 3 days a week of strength training, 3 days a week of cardio training, and multiple days a week of flexibility training. If you can walk into a gym on your own 2 feet and are not a super-star athlete, you will receive the cookie-cutter pitch you see below…


Personal Trainer: THE SALES PITCH: Your workout program consists of 3 months of strength training and 3 months of cardio with a change to your nutrition too. (PT takes out a piece of paper and starts writing the schedule and price of sessions) You see your program will consist of 3 strength training sessions a week for 12 weeks. This ends being a total of 36 total sessions. Your need a cardio test to figure out your optimal heart training zones. After your cardio test we will give you a cardio plan to perform on your own time after your training sessions. You should purchase 3 sessions with our dietician to adjust your eating habits to help you reach your weight loss goals.

FitnessPatterns: How is 36 generic sessions a customized workout program? Can’t the trainer write down a basic starter workout program? What is the trainer’s reason for selling 36 sessions and added services? Why so much?

Jane: Oh, I didn’t realize a workout program last 3 months. Can you just write down what I should do on paper or let me use my 2 free sessions to show me which workout machines are best for my goals in this gym?

Personal Trainer: Well, we cannot just write down what you need to do because liability. I am sure you understand if I tell you what to do and you get hurt the gym could be sued. We need to see where your balance is and understand what weights you should start with and identify your best maximum heart rate for fat burning.

Jane: I guess that liability thing makes sense. So how much does all of this stuff cost?

Personal Trainer: Well the personal trainer costs $70 per session. The cardio testing cost $150. The dietician meeting costs $75 per hour.

Jane: (shocked) WHAT!? So, how much is all of this total?

Personal Trainer: (calm) Well hold on a minute, we can discount your workout program with your $150 of coupons. Also, you get 2 free training sessions remember?

FitnessPatterns: What happened to free? Should you ever have to buy ANYTHING to receive your free sessions? Free is free regardless of what somebody does or does not buy. At this time, it would be good for Jane to know that the trainer MUST sell personal training sessions to make their paycheck. Unbeknownst to Jane, this gym pays their staff on 100% commission meaning the PT must sell products and services to get paid.

Personal Trainer: (still writing on paper) So, you “only” need to buy 34 sessions because you get 2 free. $70 x 34 sessions equals $2,380. Your cardio testing cost $150. Your dietician costs $225.

Your total is now $2,380 + $150 + $225 = $2605. But wait, we give you $150 (coupons) discount! So gym workout program package total is only $2,455!

Jane: WOW! I thought I was getting a program? You didn’t give me anything I didn’t already know. I know I am out of shape, I know I need to workout, and I know I do not have $2,455 to blow on a workout program! This is insane! All you have done is shown me numbers on paper that show me my body fat % and my strength: I get it! I am out of shape! HELLO! That is why I joined a gym. I want a professional like you to show me what to do.

FitnessPatterns: Do you know how many people hire trainers? Less than 2%. This gym member is now even more upset, confused, and emotional because the outrageous gym workout program price! What happened to the 2 free training sessions? Could the trainer use these 2 free sessions to give the gym member a starter workout program and cardio guide? But wait, the personal trainer does not get paid unless they sell sessions. Can you see the dilemma this causes? Gym members want help but only get assistance if/when they purchase products and services because of the 100% commission corporate environment.

Personal Trainer: Well this 3 month gym workout package IS your program. We are not able to write down workouts because liability.

FitnessPatterns: The personal training is lying. Wouldn’t the gym be more liable if they DO NOT show the gym members how to use the equipment? Couldn’t the personal trainer give the gym member a beginner tour or walk-thru with their free sessions? Again, the personal trainer is stuck lying because the corporate structure forces them to sell sessions to get paid. The gym member gets hurt in the end because they receive no workout guidance.

Jane: I pay $75 per month for my membership. I thought I would get customer service at this price. I just want a workout program. I do not have thousands of dollars to hire a trainer. I can barely afford my membership! This is insane!

Personal Trainer: I understand you are upset but we at Never Fitness want you to be safe. The best way we can keep you safe is by having you work one on one with a personal trainer and dietician.

FitnessPatterns: Why does the gym not offer a middle-ground solution? Why would the gym ignore members who cannot afford hiring personal trainers? Do you think this price barrier has something to do with why people join and quit gyms on a yearly basis? (around New Years/Resolutions) It appears when people are unable to hire personal trainers at this particular gym they are ignored.

Jane: I can’t pay that! I just want to use my 2 free sessions for somebody to show me how to use the gym workout machines.

FitnessPatterns: This is confusion with information. PT will not help “Jane” unless she purchases some kind of product or service. Why? Because the personal trainer works on 100% commission: There is no incentive to help people for “free”. No money in free.

Again, the sales stress ruins the personal training service for both the gym member and the personal trainer. It appears the corporate gym logic built on sales goals prevents personal trainers from helping clients and stops gym members from learning how to exercise…. Do not let this happen to you. Do not feel pressured to buy. Learn how to exercise for free with my workout PHOTOS and CDC Beginner Workout Guide for adults!

Sadly this is where the story ends.

This story played out for 19 out of 20 gym members I met with during the course of my years working in high-priced fitness facilities. I started this website to provide free workout advice and guidance to people like “Jane” who could never afford hiring a personal trainer. I believe EVERYBODY deserves equal access to life-changing workout guidance and motivation. Use my website and 15+ years experience to build your confidence before you join a gym!

 Let me show you how to exercise without selling your sessions!

Start here with my 12 minute beginner workout video!

HOME PAGE – – The Future of Fitness



Too Many Workout Machines? See where to start!

Have you ever wondered why most large commercial gyms offer over 200 downtown-gymworkout machines?

During tours, gyms tempt potential members with all the “bells and whistles” by showing you excessive amounts of workout equipment. Paradoxically, it is unlikely you will use any more than 20% of this equipment!

Think about it like this: Grocery stores offer upwards of 100,000 products but you probably only purchase 200-400 products on any given trip. You do not need ALL of the options; you just need to know which ones are best for you!

Too many choices leads to indecision. In this case, it occurs at the gym.


The solution:

Pick 10 workout machines and try them. Nobody said you need to use all 200 machines in your gym.

Note how most people in the gym have their own personal workout routine. Seriously, watch them and note how they typically do the same or very similar workouts. 

The key thing about regulars is they visit the gym frequently and have a few choice machines or exercises they use per workout. 

Find what you like, stick with it, and you are guaranteed results in no time!

“You must choose, but choose wisely.” – From Indiana Jones and the Last Crusade

Going to the gym is just like going to the grocery store; find what you like and stick with it.

Now that you know what to do, you need a place to start….

START HERE with my 12 minute beginner workout video!


The Perfect Muscle Workout order from start to finish!

This article explains how exercise is more effective when working out from largest to smallest body parts.


A full body workout order from largest muscles groups to smallest is best for every body!

Squat An ideal workout order includes: Squats, lunges, or leg press first, followed by chest, pushups, and back next.

Start big, work smaller.

This muscle workout order ensures rapid calorie burn and faster metabolism gains ideal for every body type!


Working out the larger muscle groups first is the most efficient workout format for the following reasons:

  1. You burn more calories
  2. You speed up/elevate your metabolism
  3. You see faster muscle mass and tone gains
  4. Your body burns more calories in less time!


Knowing which body part to workout first can make or break your workout program or exercise routine. I advocate the “largest to smallest” body part workout order because you will maximize results and minimize time in the gym! – Justin Stobbs, Founder

It is silly to work the smaller body parts first like biceps and triceps (arms) THEN try to perform pullups or pushups next. You will be too tired because you already fatigued your arms. Think of it like this; when you wash your car you do not start with the “detailing” first and then wash the car. You wash the entire car with a very general broad cleaning then work to the finer points like the tires, rims, carpet, etc. Do the same thing with your body! Start big then work small.


So what muscle workout order is best for you?

Exercise your large body parts using squats, lunges, pullups and pushups FIRST. Next perform your isolation movements for abs, shoulders, biceps and triceps! I tell clients ABS work as great “rest sets” between other sets of legs and arms. Sneak them in between sets! This way your arms rest while working out your abs. No more “forgetting to exercise the stomach”!


Now that you are ready to workout and get fit, try my workout video and exercise how-to photos below!

Learn how to Exercise and Improve your body!
Learn how to Exercise and Improve your body!

Muscle workout order is important. When your goal is to burn the most calories, exercise the larger muscle groups!

* Less muscle used = less calories burned = slow results.  


* More muscle used = more calories burned = fast results.


*Muscle workout order is a general guide for beginners: Muscle workout order, muscle training order, gym workout order, exercise workout order, exercise program, work out order, gym exercise orders, best workout order, easy muscle workout program, should all be supervised by fitness professionals. Muscle workout order is very important!*

Why Gym Day Passes are cheaper than Monthly Memberships!

Gym optimism costs you money. This article will show you how the average gym member will SAVE MONEY by using a pay-per-visit pass opposed to a monthly membership pass. Time to stop fooling yourself…

gym picWe all tell ourselves, “This is the year I will join a gym and lose 20 pounds for sure.”

Eventually stress from work, bills, family, dating, and life set in; and we finally give up our fitness pursuits.

Tyler Cowen writes about this “join and quit” pattern in his book, Discover Your Inner Economist.

“A study of 7,752 gym members…confirms just how much we overestimate our propensity to exercise. Under one contract, the customer pays a flat monthly fee of more than $70. The people with this arrangment attend the gym about 4.3 times a month, on average. That works out to an average price per visit of slightly more than $17.” (page 119)

Tyler goes on to say how gym members would save money by purchasing a $12-per-visit pass. At that rate, he says you would spend $48 per month, saving over $600 per year.

The take home message here: “All you can exercise for $70 per month” is not as enjoyable as “all you can eat buffet for $20″. People actually WANT to eat. Many of us kid ourselves and feel paying for a gym membership will make us go. It will not.

Know what to do before you enter your gym.

Just as speaking a foreign language would help you navigate a country; understanding your body and workout equipment will help you navigate your gym!

  • Learn the gym language
  • Learn how to exercise
  • Learn how to do it all yourself with CONFIDENCE!

As a personal trainer of over 15 years, I created this website to show you how you can exercise WITHOUT the need for an expensive commercialized personal trainer. (Read About Me here) You need motivation and education. I care about your health where gyms care about your credit card numbers. Learn how to exercise with me, FREE!

Here is how you can prepare yourself for the gym: Watch my educational 12 Minute Workout Video based on over 4,000 client personal training hours! I give you the beginner education you need to alleviate fear and help you avoid sales pressure! Save money and improve your health with me!


* This article show you how gym self-deception costs you money. Exercise optimism comes from within. Build your confidence and avoid the optimism bias by understanding self-deception. Education leads to success!

“Results Not Typical” – See why!

*Results not typical.

You have seen this disclaimer on nearly every fitness product and supplement known to mankind.

” *Results not typical. “

Why not? Why are results not typical?

image from

Not all of us can be successful and lose 150+ pounds like Jared of Subway. (pictured on the right) So why do so many of us fall for marketing ploys to purchase life-changing products?

We fall for the VISUAL effect of “before and after”.

We see pictures with our eyes: We are motivated more by images and less by words. It is basic psychology!

It is difficult to see the *results not typical when it is placed in size 5 font and hidden at the bottom of the advertisement. Your eyes focus on the pretty pictures and ignore the tiny text…

Advertisers use EMOTIONAL photo images to override your RATIONAL conscious ability to understand how the odds are against you to make a permanent behavior change!

Now why do we not see *results not typical* at the bottom of our gym contracts or in the front of the gym entrance? commercial-gym_jpg

Because honesty does not sell products. Gyms would go out of business if they told you up front, “You are unlikely to reach your new years resolution of losing 50 pounds.”  Gyms profit off your optimism bias and “dreams” to lose weight: They make money whether you workout or not!

They also will not tell you that after you join and sign the contract, you will receive little to no help learning how to use the equipment. It is very subtle marketing, where commercial gyms like to hit your wallet twice; once to join (monthly membeship fee) and twice to hire a trainer to show you how to use the equipment.


Buyer beware! *results not typical.

I show you how to get results; forget the “results not typical” fine print. Results are typical: You need to know what to do with your body and the results are easy.

You want to avoid the *results not typical problem?

Learn exactly what to do with my 12 minute beginner workout full of useful tips and exercises! 

How to lose 1 pound: Simple numbers!

Fitness-MagazineWeight loss made easy!

You only need to know 2 ways to burn the fat! The rest of the information is “TMI” or too much information.

1) DIET – Reducing caloric intake. Eating less. 

2) EXERCISE – Moving. Burning calories.

Combine DIET and EXERCISE with the golden weight loss rule.

3,500 calories = 1 pound of fat.

You want to lose 1 pound? Read below to see how!

1) Diet: Eat 3,500 less calories in one week = Lose 1 pound!

 Example: Reduce 500 calories from your diet 7 days a week and you lost a pound. -500 calories x 7 days = -3,500 calories aka 1 pound lost!


2) Exercise: Move or workout to BURN 500 calories a day x 7 days a week to lose 1 pound!

-500 calories x 7 days = -3,500 calories aka 1 pound lost!


Combine DIET and EXERCISE to lose weight!

Exercise 250 calories worth per day and diet 250 calories per day x 7 days to lose 1 pound!

– 250 calories (diet) x 7 days COMBINED WITH -250 calories (exercise) x 7 days = 3,500 total!

Guess what? Want to lose 2 pounds of fat (Suggested max weight loss per week)

Combine any amount of exercise and diet to remove 7,000 calories from your body in a week to lose 2 pounds!

It really is that simple!


fat to skinny shadowsYou can buy 10 fitness books, 20 fitness magazines, earn a B.A. in Exercise Science, and learn everything about exercise in the world and still TAKE NO ACTION. Action is the key to success.

I offer a routine that will work for you! 

Try my VIDEO Workouts based on over 4,000 successful client training hours!

Top 5 excuses for not working out and how to blast past them!

Car repairs and personal training – This will make you think differently.

You join a gym to exercise meaning you KNOW you need to exercise. The story below shows you how silly it is to hire a trainer.

Imagine your car is making a funny noise… You are concerned. You take your car to a reputable shop for repairs.

image source:

Now, imagine the mechanic tells you the repairs cost $523.00. No biggie, just get out your credit card and pay. Well, imagine if the same mechanic told you, “No, you pay me and you will get your hands dirty and fix your own car.”

This is outrageous! Who would do it?

Think about it. This is what happens with personal training. You go to a gym, body in need of “repairs” and the trainer says, “Sure, I will take your money, but you will be doing all the hard work while I observe.” Not exactly an ideal situation.

You can drop your car off at the shop while somebody else repairs it. You cannot drop your body off at the gym while somebody else repairs it.

The difference between cars and bodies is that we all need our bodies to function 100%. We are responsible for our own bodies. We can not help if our car breaks down and needs a tune up. We can, however, prevent our bodies from breaking down!

Either way, you pay a mechanic to fix your car for you, THEY do the work. Paying a trainer to tell you that YOU have to do the work is plain silly. YOU KNOW YOU NEED TO DO THE WORK. SKIP THE TRAINER, TAKE CARE OF YOUR BODY, AND SAVE MONEY. You will need that money to fix your car sooner or later either way!

When you keep your body in shape, you can avoid the personal trainer AND the doctor. Think about less “tune ups” at the doctor! Exercise is prevention! Take care of your health by working out today!

Motivate yourself to upgrade your body today with my workout videos based on over 4,000 hours client workout success! You want results? Start here with my help today!

Metabolism Boosting Workout VIDEOS

Touch your toes with my Stretching/Flexibility VIDEOS

PURE TRUTH: Why you do not see Exercise Drive-Thrus.

Drive-Thru-Workout1Have you seen this drivethru? I think it was called “Quick Fix Fitness”…

I am guessing you have not seen it: This is because they do not exist. So why do people purchase supplements thinking they will work as fast as a drive-thru?

The reason you do not see drive thru workout shops is that workouts do not come in a bag, box, cup, or bottle!

You can’t buy a 6 pack for $20, toned arms for $15, or 30 pound weight loss for $55. It doesn’t work like that.

Results come from hard work, dedication, time, and effort!

Any person or product who promises you instant results is selling you a dream. Many people would love to “get rich quick” just as much as they would love to “lose 20 pounds overnight”. The problem in both cases is that these results are unlikely, more so if somebody promises “their product” will get you those results. (They get rich selling you the product and you get stuck with a useless bottle of pills or book full of vague guidance.)

Granted, some products and supplements may work for various individuals with specific caloric deficits or macronutrient needs. Perform your research and know before you buy. Many of my clients enjoyed using protein powder for workout recovery and multivitamins. Ask your doctor or registered dietician before using supplements!

mirror_homerYOU are the best product!

Look in the mirror; you are motivation, energy, excitement, and effort all bottled up in one package.

 The instant gratification comes from every workout you perform: You get the rush of excitement, sweat, adrenaline, and boost in confidence!

Get yourself moving with our proven Instructional Videos based on over 500 happy clients and 4,000 hours of personal training experience! Skip the pills, and empty promises offered by advertisers!

Remember there is no such thing as overnight results aka “instant gratification”.

Need more motivation? Read the Top 5 excuses for skipping the gym and how to overcome them!

*instant gratification does not come in workout form and instant gratification or workout results do not come in bottle form*

Exercise Logs and Workout Logs

Looking for a workout log for yourself or your clients?

As a 17 year athlete and 15 year personal trainer, I suggest you start by using an exercise log so you can see what improves on paper. As exercise becomes a regular part of your life, you can drop the exercise log and spend more effort finding new movements and exercises.

I used for my workout logs!

They worked for me the first few years I recorded my weights but eventually I stopped using workout logs.

Think about it like this: Remember when you were little and first started counting? You probably counted your fingers to remember how many cookies your mom gave you! You could count to 10! Once you learned how to count on paper with addition you did not need to count on your fingers.

The same is true with exercise: Once you make exercise a daily or weekly habit you will not “need” to write down and/or record your workout information on paper. Take less time writing and more time working!

Use my metabolism-boosting FULL BODY Video to jumpstart your workout program!

Exercise logs exist as a means to record (aka log) exercise progress. During my years as a personal trainer I used for my client’s exercise logs. They have daily exercise logs, weekly exercise logs, and monthly exercise logs!


Why you do NOT need supplements!

Supplements insight

Have you ever taken a supplement?

  • Why do people take supplements?
  • Do they seek shortcuts to fast results?
  • Did the product’s commercial promise fast results or the old “BEFORE and AFTER” suggestion?

You probably did not see the *results not typical, individual results may vary* disclaimer….

The multi-billion dollar supplement industry takes advantage of consumers looking for the magic bullet or shortcut to results.

You need to understand you do NOT need supplements. Results come from hard work and exercise. The only supplements you need are knowledge, social support, and improved schedule discipline.

Below is a fake supplement product to give you an idea of what you are buying. Most of the time you are buying a placebo effect, which is a simulated or otherwise medically ineffectual treatment for a disease or condition

Fake Supplement Story:
Guess what? A new supplement just hit the market that gives you just what you want! It is called RESULTS! Results is a bottle of air with nothing in it. Wait? How does it work? You have to open it up 1 time a day, inhale the “magical botanical blend of fresh air myoblended with quavules” and then exercise within 30 minutes of inhalation.

Does that sound fishy?

 Female gym memberIt is! There is no such thing as a magic bullet or miracle pill that will give you instant or faster results. This is important, I will say it twice. There is no such thing as a magic bullet or miracle pill that will give you instant or faster results.

I say this as a 13 year fitness expert: There is NO SUBSTITUTE FOR DIET AND EXERCISE.

The trick here is “take this AND EXERCISE within 30 minutes of use”. The supplement is encouraging you to EXERCISE!

The exercise part is what gets you results, not the supplement.

Exercising without the supplement will offer you the same results! The supplement merely encourages behavior change (exercise vs. not).

 The supplement industry, and some gyms, will encourage you use their product to get those results faster. Pay attention to the “fluff” science that is used in supplement ads. Fake (paid) testimonials, fancy graphs, and all kinds of scientific sounding words. Pay attention to nearly every supplement; they have the statement “RESULTS NOT TYPICAL individual also adhered to a diet and cardio regimen“.   Read more about deceptive marketing costing you money: “Results not typical“.

Start getting results today with my Beginner workout VIDEOS! No supplements, simply honest behavior change!

What are Fitness Patterns – Read to find out! is BORN! 9/25/2012

I started to provide equal access to what is oftentimes expensive personal trainer advice. With America facing an obesity epidemic I decided somebody has to take charge and change things. I am helping people learn how to exercise with beginner tips/motivation/education.

No more personal training price barriers. Hello healthy America!

What is a “FitnessPattern” ? Read below to see!

This website named based upon American search behavior patterns for terms “diet and fitness”. (courtesy of google)

I see this as a fitness pattern or sadly, the “heartbeat of America”.

The main thing I want you to notice is the rising obesity rate. It does not matter how many fitness programs, supplements, technology, or “cutting edge” workouts exist, the general obesity rise for the past 3o years proves human behavior is not changing.

I feel by providing affordable beginner workout guidance, I can fight the American Obesity Epidemic and help change the world to a healthier, happier place!

You need BEHAVIOR CHANGE, not products, supplements, and empty promises. When you exercise safely you are guaranteed results. When you make excuses to avoid exercise you are guaranteed to fail. Either way you will be right! The choice is yours….

Human behavior: As predictable as a heartbeat. (American search behavior for terms "diet and fitness")
Human behavior: As predictable as a heartbeat. (American search behavior for terms “diet and fitness”)